Michelin, the global tire company behind the MICHELIN guide has announced its acquisition of a 40 percent stake in Robert Parker Wine Advocate, bringing together the two internationally respected food and wine guides.
The announcement came after the two firms collaborated in Singapore as well as Hong Kong and Macau in curating and executing unique dining experiences which pairs food from chefs of Michelin starred restaurants with some of the world’s top rated wines.
“Around the world, the credibility of Michelin and Robert Parker Wine Advocate is based on unique selection systems, organized around a proven methodology and undeniable independence,” says Alexandre Taisne, CEO Food and Travel Business de Michelin. “The partnership between Michelin, the global reference in gourmet dining with the MICHELIN guide, and Robert Parker Wine Advocate, the world leader in wine tasting and rating, will enable our customers who enjoy upscale restaurants and fine vintage wines to experience unique moments.”
Robert Parker Wine Advocate, which is named after its founder, has been the leading consumer guide to fine wines for more than 39 years, providing its subscribers with a searchable database of over 300,000 professional wine reviews. This is through a rating system independent from the wine trade as well as wine producers. Today, it has offices in Singapore, Napa (California) and Monkton (Maryland) with a newly developed events platform which executes the highly successful series of events.
“Working with the MICHELIN guide on events in Singapore and Hong Kong-Macau demonstrated to both of our companies how much richer and more impactful the experiences we create for our loyal readers can be when we come together,” says Robert Parker Wine Advocate’s Editor-in-Chief and Master of Wine, Lisa Perrotti-Brown. “The similarities between our core values, integrity and rigor as critics within the worlds of wine and food were striking. It very soon became apparent that merging to create a sum that is even better than our parts would be an incredible means of offering fine food and wine lovers around the world even more.”