Once upon a time, in the heart of France…
It all started way back in 1889, in Clermont-Ferrand, when the Michelin brothers founded the Michelin Tire Company (Manufacture Francaise des Pneumatiques Michelin) – this was at a time when driving was considered quite an adventure!
In 1900, fewer than 3,000 cars existed in France. The Michelin brothers hit upon the idea of creating a small guide packed with useful information for the new pioneers of the road, such as where to fill up with petrol or change a tire, as well as where to eat and sleep.
The Michelin Guide was born!